PROFESSIONAL EXPERIENCE
J.Jill — Quincy, Massachusetts
SENIOR ART DIRECTOR – SOCIAL MEDIA & VIDEO, APRIL 2024 – PRESENT
·Lead video production and social-media content creation, managing a team to produce marketing assets across video, organic, and paid media channels.
·Oversee creative direction, from storyboard to final edit, personally shooting video content and working on-set with stylists and photographers to produce still imagery and that aligns with brand vision and campaign objectives.
·Present seasonal work to Marketing and Senior Leadership and collaborate with those teams to integrate best practices based on performance data, which contributed to $1.4M in direct sales through the paid digital channel in 2024.
ART DIRECTOR – CATALOG, MARCH 2021 – MARCH 2024
·Partnered closely with Merchandising and Senior Creative Leadership to design and deliver seasonal catalog layouts from concept through to final production.
·Managed cross-functional teams including copywriters, photo retouchers, production designers — ensuring brand consistency, high-quality design, and on-time delivery to meet deadlines.
Garnet Hill — Exeter, New Hampshire
ASSOCIATE ART DIRECTOR, APRIL 2017 – MARCH 2021
·Designed apparel and swimwear layouts for full-price seasonal catalogs; collaborated with Merchandising to optimize presentation for both print and e-commerce.
·On-set studio production coordination: worked with freelance photography teams to launch updated web photo standards while adhering to budget and time constraints.
Rachael Kehoe Design — Greater Boston Area
FREELANCE ART DIRECTION & DESIGN, 2010 – 2018
·Provided creative services including investor presentations, sell sheets, web design, branding, marketing emails, product photography & retouching.
·Served clients across a range of industries — from apparel (Timberland and Emerson Fry) to lifestyle, and food & beverage, adapting to each brand’s style to deliver polished visuals.
Wayfair — Boston, Massachusetts
SENIOR VISUAL DESIGNER, APRIL – SEPTEMBER 2016
·Designed high-impact, sale-driven visual campaigns for seasonal promotions (e.g. Black Friday, July 4, Labor Day), contributing to significant revenue generation via compelling digital marketing assets.
Hill Holliday — Boston, Massachusetts
CONTRACT SENIOR DESIGNER, MARCH – APRIL 2016
·Art directed and designed point-of-purchase, out-of-home, and menu-board signage for a major national food & beverage client; led design presentations to account executives and clients, reviewed junior designers’ work.
Rue La La — Boston, Massachusetts
LEAD SENIOR DESIGNER – WOMEN’S FASHION, 2014 – AUGUST 2015
·Oversaw a team of designers responsible for maintaining brand standards in a fast-paced boutique-fashion environment.
·Directed and designed fashion-editorial microsites and curated bi-monthly trend/inspiration books, collaborating with merchants, editors, photographers, and stylists.
DESIGNER – MARKETING, 2011–2013
·Supported Marketing team with pitch-deck creation, digital and print campaigns, e-commerce web page design for brand partners, and assisted on-set with photo preparation and design direction.
SKILLS
DESIGN
Digital and Print Design, Photo & Video Art Direction, Storyboards, Concepting, Branding, Animation, Video Editing, Hand Lettering, Photo Retouching
CREATIVE TOOLS
Adobe Creative Cloud: Photoshop, InDesign & Illustrator and AfterEffects
Figma, HTML & CSS, Zeplin, Squarespace, Shopify, CaptureOne, Mediabank
Microsoft Office, iWork, Google Workspace
EDUCATION
Massachusetts College of Art and Design
BACHELOR OF FINE ARTS — GRAPHIC DESIGN
NYC Art Directors Club National Student Portfolio Reviews